From my daily work running the audience team at Sueddeutsche.de I could really see innovations like this tool helping to change the mindset in the newsroom to win new audiences!
Head of Audience Development, Süddeutsche Zeitung
The Digital News Initiative gives us the opportunity to research and prototype new tools, bringing journalism forward in times where we need it most.
After using the prototype I have to say that this integration between Analytics and Slack is a very useful tool. I like the idea that a bot tells me when something noteworthy is happening with my article